(Written by kencraw)

I got an e-mail this morning from the Cal Ticket office announcing the new site for the 2012 Memorial Stadium ticket sales (or at least promotion):

http://www.CaliforniaMemorialStadium.com

So far all that’s there, is a 1 minute promotional video, but they promise that tomorrow, 12/14, they’ll have 2012 season ticket information including seating options and pricing. It’ll be very interesting to see. I sure hope it’s pretty detailed. I really liked how for AT&T they had seat-by-seat information by the time it came to purchasing. They also claim that they’ll have priority information. I might even be willing to send in a few extra dollars to get higher on the priority list.

For those who remember, I had my criticisms of the AT&T plan and my prediction turned out to be mostly correct. The cheaper seats were packed but the middle of the stadium was downright empty and when it wasn’t it was because the USC fans bought all the single game tickets. The ticket office seriously misjudged how much people were willing to pay and also how many people were interesting in premium seats. While I might have been wrong that they’d sell out of the cheap seats, it was only because so few people bought tickets.

Frankly, it was an unmitigated disaster.

Check back tomorrow to see if I think the Ticket Office has learned their lesson.